AMA bags is a Milan-based fashion brand by Anastasiia Masiutkina. “Ama” is an imperative form of “to love” in Italian, and this message of love is what guides the designer Anastasiia Masiutkina D’Ambrosio through her life and work. Working in the fashion industry for years, Anastasiia left her job and created her own brand in 2020.
AMA Bags is a brand for the elegant, modern woman who prefers timeless fashion that has no season. Anastasiia wanted to create a bag that can be worn for the day-to-day, from a meeting at work to a night out in the city. The brand’s distinctiveness relies on not having to compromise: in the physical space AMA Bags only offers 1 product that is available in 3 different sizes and a range of colors. Digital fashion, however, inspired the designer to make a new digital line for the brand - more experimental, bold, and exceeding the boundaries of the physical realm. The 5 digital-exclusive AMA bags were made to help women explore their true selves, have fun, and spice up their social media content with the products that could never exist in the physical space.