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Aureta Studio

Aureta Studio is a fashion brand based in Philadelphia, USA. The main goal for the brand is to provide unique, versatile and functional fashion. Aureta Studio believes in a timeless approach to design. The VBG collection available at DressX was inspired by Jazz music, and the fashion styles which were popular at the height of Jazz music's rise. The goal was to provide a modern perspective of fashion classics from the mid 1900s, as well as add a touch of cultural nuances from countries which have adopted Jazz outside of the US. The existing color palette is based on the Rhapsody in Blue segment from fantasia, which depicted the highs and lows of the mid-1900s through animation. Rhapsody in Blue composed by George Gershwin is an orchestral Jazz symphony.