Balmain

To celebrate his 10th anniversary as creative director for Balmain, Olivier Rousteing designed a virtual-only 'Flame Dress' exclusively for Vogue Singapore’s spectacular September issue. Created in collaboration with the gaming company ALTAVA, the dress was sold as NFT on Binance NFT and brought to the AR world by DRESSX.

The winning bidder for the ‘Flame Dress’ NFT not only receives Rousteing’s original sketches of the dress, an authenticity certificate card, and the ability to redeem the virtual dress in the ALTAVA fashion game-app, but also the unique opportunity to wear the dress in AR on photos and videos only on the DRESSX app.

Note, that this is an exclusive digital asset, which only exists virtually, and available for digital dressing to its buyers at Binance NFT.

How it works?

1. Buy your digital asset as NFT (Non-Fungible Token) through Binance NFT.   
2. Receive your asset to your wallet and get your Unlock code for the AR filter on the DRESSX app.
3. Download the DRESSX app and start creating.