Cult Alara's inaugural collection, 'BIRTH,' draws inspiration from the captivating world of metallics. The choice of metallics was deliberate, as they symbolize more than just aesthetics for the brand. They embody the essence of transformation, strength, and beauty. Creators saw these materials as a canvas to express the multifaceted beauty and strength that reside within each of us. Just like metals, we wanted our accessories to be versatile, adaptive, and, above all, fancy.