D.SAB is a digital fashion brand created by Alyona Briukhanova, independent fashion stylist and visual merchandiser working with innovative 3D technologies. Having obtained a degree in fashion styling and trend forecasting at Istituto Marangoni London, Alyona didn’t want to create yet another apparel brand filled up with chemicals - instead she dived into the world of digital fashion to build a better future for our planet.
D.SAB's first collection for DressX is full of references to classical 70-80s futuristic movies and novels. A lot of Neo futuristic artists, Alyona says, promote theories of ideal future, and she also reckons that one day new technologies and nature with its habitants will co-exist together in peace and harmony. Digital fashion, she suggests, is the beginning of our greater future. The collection features a rich mix of blue shades resembling the colors of ocean waters, as well as white color as a necessary bae for a futuristic outfit.