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Ecoolska

Ecoolska is a Portuguese fashion brand created by designer Olga Skazkina. The initial physical collection "Recycle your life" was made entirely of second-hand clothing, using no new resources on producing the garments. Afterwards, the collection was digitized, receiving a second, even more sustainable life in the Metaverse. 

The designer Olga Skazkina created the drop while listening to the music of Freddie Mercury. The influence can be seen throughout the whole collection: the planet Mercury is in the background of each garment. The collection illustrates the direction in which the fashion industry is currently moving: from the old linear economy model to the new circular economy and digitalization. It represents the futuristic look on people living in the eco world.

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