FUSION brand is a collaborative project between Russia and Ukraine founded in 2017 by Artem Kriukov. The traditional-turned-digital brand focuses on the "synthesis in any of its forms" and incorporates influences from most prominent global acts of unignity. FUSION’s philosophy and design DNA lies in communicating big ideas and strong historical moments of unity onto the clothing garments. FUSION brand participated in Paris Fashion Week and Italian Pitti Uomo, collaborated with Levi’s and Flacon Magazine, and was featured in top international media, such as HYPEBEAST, Fucking Young, Highsnobiety, Hypebeast, Vogue and Harper’s Bazaar.
FUSION has partnered with DRESSX to digitize the brand’s signature collection piece, making the first step to enter the Metaverse.