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Moral Standards

Moral Standards is a Ukrainian fashion label established in 2018 by Olga Ochkas and showcased at NJAL. Morality, rules, standards are three words which describe a general message of the brand. Moral Standards is not just about apparel, it's about social problems and philosophic perception of the human world. Ironic name opens a question - what is your moral standard and how does it influence your life?

Moral Standards dress digitized and brought to the digital world by DRESSX perfectly represents the very essence of the brand with its historic volumes, bizarre shapes, Victorian motives and modern silhouettes. Moral Standards physical garments’ average prices go up to $600 and higher. In digital space the dress is available for $40.


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