Typically heat maps are visual representations that indicate intensity or concentration, however the Nobis heat map is actually a Topographical map that uses the Nobis head office ( the center of our design world ).
Geolocation as its center and then each elevation is translated into its corresponding color. Brand’s design direction has always been to evolve utility using creativity to functional beauty.
In 2007, “Nobis” — Latin for “us” launched. Nobis is a globally renowned Canadian premium outerwear and accessory brand that embraces the conviction that trends may come and go but style, function and quality will remain forever timeless.