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Watch Gary James McQueen digital fashion show

Gary James McQueen introduces his first digital-only fashion show

Available straight off the runway only at DressX

On 25th of April 2021 Gary James McQueen released his first fully digital fashion show a ‘Guiding Light’ to the future of fashion. This entirely digital 8 minute film features 20 menswear and womenswear looks. For the first time in fashion history, all the looks from Gary James McQueen's digital fashion runway are available for purchase simultaneously, during and after the show, only at DressX - the world’s largest store for digital clothing.

How to get digitally dressed in 'Guiding Light' by Gary James McQueen in 3 easy steps:
Step 1: choose the look you like the most at
Step 2: upload the picture you want to digitally dress in the dedicated field under the item
Step3: checkout and get ready to receive your dressXed asset in less than 24 hours ready to be shared online

The ‘Guiding Light’ event is In Aid of Mind, the leading mental health charity in England & Wales and being sponsored by Sky Arts and an Epic Games MegaGrant. The epic digital display by the visionary artist and designer will showcase Gary James McQueen’s first stand alone collection in Unreal Engine, demonstrating his remarkable technical expertise along with his futuristic approach to fashion and digital innovation, whilst promoting the benefits of creativity on our mental health.

View the collection in Gary James McQueen's post-show immersive showroom at

About Gary James McQueen

Gary James McQueen was first introduced to the fashion industry by his late uncle Alexander McQueen, who mentored and inspired him to be the artist he is today. Gary was employed as Head Textile designer for Alexander McQueen MRTW in 2005, he participated in their Fashion Shows across the globe but left the house of McQueen 2 years after his uncle's suicide.

Gary James McQueen now has his own label, having recently collaborated with Faberge to produce a series of scarves, which sold out online. He contributed towards 'Savage Beauty' at the Met Museum and The V&A, designing the catalogue cover and a lenticular, which went on to be one of their best selling exhibitions to date. Gary and his mother Janet (Alexander McQueen's sister) also assisted in the making of McQueen the movie, both appearing in the film, with Gary designing the Official movie poster.

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