My Cart


Try on digital fashion with the DRESSX app for free

In collaboration with DRESSX, the official HIP-HOP AT FIFTY AR fashion collection hits the virtual streets with two icy accessories and three fly-ass outfits–each one reflecting a key geographical region and the distinctive streetwear style that put them on the map:

the East Coast – the West Coast – the South

By purchasing any of our three full metalooks, you’ll be entered to win a HIP-HOP AT FIFTY prize pack that includes rare vinyl reissues, artist merchandise, apparel and more! Details below.



Pick an exclusive style you’d like to wear.


Click on TRY AR and get the DRESSX APP.


Try on 3D styles in AR, share to your socials, or add to your Metacloset-it's up to you!


Purchase one of the full fits a chance to win a rare gift bundle.


Embrace the raw energy and authentic street style of Hip-Hop's early days with the official HIP-HOP AT FIFTY Cuban link necklace, inspired by the legendary bling that adorned the necks of some of the genre’s larger-than-life figures. As a trendsetter, you’ll stand out from the crowd with this iced-out AR accessory. Go ahead, upgrade your virtual swagger.

HIP-HOP AT FIFTY Hoop Earrings

Whether channeling the effortless cool of an Around-The-Way-Girl or embracing the signature in-your-face style that so many legendary female MC’s possess, your cipher isn’t complete without a pair of official HIP-HOP AT FIFTY doorknocker earrings. These blinged-out AR hoops will take your virtual fashion game to the next level. Be sure to check out our exclusive playlist “The Past, Present & Future Is Female” while you try them on.



Gift bundles that could include rare vinyl, old school artist merch, and accessories

West Coast Fit

Check the first ever virtual fit modeled after that distinctly original 90’s-era street style hailing from the West Coast. Throw up your “W” and rep the Westside in a signature bandana headpiece, baggy jeans and oversized hoodie & flannel. And when you purchase the metalook and upload an image of yourself, you’ll get back a fully styled photo in this iconic HIP-HOP AT FIFTY design. 🎤🌴👟

East Coast Fit

New York in the 80’s was definitely a vibe and now you can relive the golden era of Hip-Hop with an iconic first-of-its-kind virtual streetwear look. With statement pieces like the classic bucket hat, cazal-inspired shades and matching tracksuit, your avatars and digital prints will most definitely be Fresh To Def. Purchase the suit, upload an image of yourself, and get back a fully styled photo in this iconic HIP-HOP AT FIFTY design. 🎤🗽👓

South Got Something to Say Fit

Make a statement in the first ever virtual outfit patterned after the oversized white tees, sports jerseys and baggy jeans that made Southern Hip-Hop style iconic. Cop your own HIP-HOP AT FIFTY jersey and fitted, inspired by the quintessential fashion of the early aughts from the region that’s always got something to say. Purchase the fit, upload an image of yourself, and get back a fully styled photo in this iconic HIP-HOP AT FIFTY design.🎤✌️🧢