Blanc de Blanc is a digital fashion atelier helping brands to get into the digital world and the new era of the fashion industry. The atelier creates its collections in digital-only format with exclusive custom-made designs. Blanc de Blanc strongly believes it will play its role in building a strong community around digital fashion. The brand's big idea is to change customer behaviour, make it more sustainable and decreasing the usage of physical clothes.
Blanc de Blanc's debut collection for DressX is mainly made of digital leather and fur with an aim to show that there is no need to harm our environment in order to look great. Julia suggests that instead of following the changing trends and buying more fur coats every season, we can eliminate the problem of overproduction and overconsumption by shopping digital. Living outside the city yet still close to it, Julia’s collection depicts her main design inspirations - mix of nature, modern buildings, and wet foggy weather. The color palette of the collection features shades of autumn forest, wet grass, concrete, and deep dark water.
Color: blue and gray.
Material: digital fur.
Digital clothes fit all sizes.