Alena Akhmadullina is a famous Russian brand producing both physical and digital garments. Founded in 2001 in St. Petersburg, the brand’s collections are inspired by local culture, traditional clothes and techniques reinvented in a modern way.
In the new drop Alena Akhmadullina brand continues to explore digital fashion, this time introducing Russian national toys. Dymkovo toys, also known as the Vyatka toys, are moulded painted clay figures of people and animals. The toys are considered to be one of the old Russian folk art handicrafts. Alena Akhmadullina’s collection reflects the image of the Dymkovo toy with bright colors, hypertrophied volumes, and complex details, contrasting with the desolate space of the planet. The traditions of folk crafts are reinterpreted in the blown-out forms of the puffer dresses, giant kokoshniks (Russian national headdress) and couture scarves.
THIS IS A DIGITAL ITEM, IT ONLY EXISTS DIGITALLY AND WILL BE APPLIED TO YOUR PHOTO(s)
Material: digital cotton
Digital clothes fit all sizes.