Scotomalab is a digital atelier based in Paris, France. It was born from a desire to synergise the team's diverse and specific skill sets, experiment, research and explore new solutions in an effort to find better alternatives to current industry paradigms. Constantly pushing forward, the Scotomalab strives to use cutting-edge tools and processes to solve contemporary problems while keeping in mind cost-effectiveness alongside environmental and ethical issues.
Through Scotomalab collaboration with DressX, the team aims to spread awareness about the current environmental issues and raise funds for the dedicated charities. The capsule features three digital garments representing three different charity organizations: PETA, Extinction Rebellion, and The Sea Shepherd. The proceeds from the sales of each of the garments will be donated to the charities respectively.
The revenue from this digital T-shirt will be donated to PETA.
PETA (People for the Ethical Treatment of Animals) has been fighting for the animal cause since 1980 and is now the largest organisation defending this cause. PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.
Digital clothes fit all sizes.