Aleksei Kuchma is a young 3D designer and the author of a popular Russian Telegram-channel on digital fashion - @digitalshkaf. Alexei sees virtual design as a great alternative to garments made of leather and fur, as substituting real garments with digital ones can help to save animals and make the fashion industry more ethical and sustainable.
Through his digital collection for DressX, Alexei tries to rethink the perception of digital clothing, creating garments that could be easily worn both in digital and real life. Kuchma uses bright colors and original prints as a reflection of his current mood. Since his very childhood Alexei’s been inspired by street culture, colorful drawings on the walls and specifically the works of Jean-Michel Basquiat. During the process of creating his collections, Alexei uses hip-hop music as his biggest inspiration, listening to his favorite musicians for up to 7 hours straight.
Color: white with a yellow smiley face print and pink brushstroke.
Material: digital cotton.
Digital clothes fit all sizes.