DRESSX has brought its AI Virtual Try-On to Loulou de Saison, the Paris-based label founded by Chloé Harrouche and known for its refined, effortlessly Parisian approach to dressing. The experience lives directly on selected product pages, no redirect, no separate app, so customers create a personal AI twin once and then visualize every look on their own digital representation as they browse the collection.
Three capabilities work together in a single, seamless journey: full-body virtual try-on that shows shoppers the actual garments on their own body in seconds; AI Twin generation built from a selfie and approximate measurements, so every try-on reflects real proportions and silhouette; and AI-powered size recommendations trained on the brand’s own sizing to take the guesswork out of fit.
The partnership reflects a wider shift across premium and luxury fashion, where AI try-on is no longer an experimental add-on but a core part of the e-commerce experience. Across DRESSX deployments, partners consistently report up to 75% customer confidence before purchase, a significant reduction in returns, higher engagement and time on product pages, and stronger conversion, particularly on new silhouettes and styles.