DRESSX develops AI solutions that help fashion brands improve the shopping experience. Our AI Suite, including advanced Virtual Try-On technology, helps brands and shoppers answer the one question that decides every purchase: “Will this actually look good on me?”
01 · OUR STORY
2020
Founded: DRESSX was founded
Founded by Daria Shapovalova and Natalia Modenova, with Julie Krasnienko joining as a founding team member, sharing a vision to revolutionize the fashion industry through intelligent technology. We started with a simple yet groundbreaking, machine-learning-powered service: letting anyone see clothing on their own photo. The concept resonated strongly with Gen Z and Millennials seeking sustainable, engaging, digital-first fashion experiences, and proved a thesis we've been building on ever since: AI can show you the garment on you, before you ever buy it.
Generative AI: DRESSX GEN AI was introduced
Our generative AI technology allowed users to create custom fashion looks from text prompts or reference images and get virtually dressed in seconds, collapsing the distance between imagination and a finished, wearable image. That same year, we marked our fourth anniversary with a brand-new website reflecting the company's evolution into an AI-first platform.erative AI technology allowing users to create custom digital fashion looks from text prompts or “inspiration” reference images and get virtually dressed in seconds, further blurring the lines between imagination and virtual reality.
AI Agent: DRESSX Agent: AI styling at scale
We launched DRESSX Agent, an AI-powered fashion platform that helps shoppers discover products tailored to their style. Using a single selfie, users can create an AI Twin, receive personalized styling recommendations, and shop from a curated selection of more than 16 million products from luxury retailers including Mytheresa, SSENSE, and Farfetch.
2026
AI B2B: The AI Suite goes B2B
DRESSX AI now powers try-on, styling and clienteling for leading brands and retailers, from Victoria Beckham's AI Twin try-on experience to AI-powered styling activations with Depop, and was featured in Forbes for defining fashion's specialist AI virtual try-on layer alongside Google.
02 · WHY WE EXIST
Our Mission — Make every fashion decision intelligent
DRESSX is transforming fashion with artificial intelligence, challenging the idea that you have to buy a garment to know how it looks on you. Our mission is to revolutionize the way people discover, evaluate and express themselves through fashion, and to empower every individual and every brand with a new set of AI-powered tools.
Through the DRESSX AI Suite, Virtual Try-On, AI Twin Creation, AI styling and AI-Studio, we bridge the gap between seeing a product and truly understanding it on yourself. We foster confidence, sustainability and limitless self-expression, making fashion accessible to everyone and proving that the most impactful moment in fashion can happen before a single item ships.
Our Vision — AI try-on as ubiquitous as the fitting room
We imagine a world where trying on clothes with AI is as natural as stepping into a fitting room, a normal part of everyone's life. Shoppers see every garment on their own body or AI Twin, in photo and in motion, before they buy, regardless of cost, location, body shape or gender.
DRESSX is not just changing how clothes are bought; we're transforming how people express themselves, how they interact with brands, and how brands understand their customers. We're leading a generational shift where fashion is discovered, styled and decided through intelligent, personalized AI experiences rather than static product pages.
03 · RECOGNITION WHY WE EXIST
Fast Company's Next Big Thing in Tech 2021
Fast Company's Most Innovative Companies 2023
Vogue Business 100 Innovators list
Newsweek's America's Greatest Disruptors list
LVMH Innovation Award 2022 (finalist)
03 · WORK WITH US