Privacy Policy

Last Updated: March 3, 2026

This Privacy Notice describes how More Dash Inc (“DressX”, “we”, “us” or “our”) collects, uses, discloses, and otherwise processes Personal Information (as defined below) in connection with our website https://dressx.com/ (the “Site”), and the related content, platform, services, and other functionality offered on or through our online services, ONCHAIN.DRESSX.COM (our non-fungible token (Digital Collectible(s)) program), and mobile applications (which are referred to together with the Sites in this Privacy Notice as the “Services”).

OUR ROLE IN PROCESSING PERSONAL INFORMATION

Data protection laws sometimes differentiate between “controllers” and “processors” of Personal Information. A “controller” determines the purposes and means (the why and how) of processing Personal Information. A “processor,” which is sometimes referred to as a “service provider,” processes Personal Information on behalf of a controller subject to the controller’s instructions.  

This Privacy Notice describes our privacy practices where we are acting as the controller of Personal Information. However, this Privacy Notice does not cover or address how our business customers may process Personal Information when they use our services, or how we may process Personal Information on their behalf in accordance with their instructions where we are acting as their processor (such as in situations where one of our business customers makes our technology available to their own customers). As a result, we recommend referring to the privacy notice of the customer with which you have a relationship for information on how they engage processors, like us, to process Personal Information on their behalf. In addition, we are generally not permitted to respond to individual requests relating to Personal Information we process on behalf of our customers, so we recommend directing any requests to the relevant customer.  

If you access our services or otherwise interact with us from the European Economic Area, United Kingdom, or Switzerland, please see our Privacy Disclosures for the European Economic Area, United Kingdom and Switzerland for more information about our legal entities operating as the controllers of your Personal Information.

GLOBAL APPLICABLITY AND REGION-SPECIFIC DISCLOSURES

This Privacy Notice is designed to apply to our Site visitors, users of our Services and other companies and users on a global basis. We may choose or be required by law to provide additional disclosures relating to the processing of Personal Information in certain countries, regions or states. Please refer below for disclosures that may be applicable to you:

  • United States: If you are a resident of the United States, please see the Additional United States Privacy Disclosures for additional U.S.-specific privacy disclosures, including a description of the Personal Information rights made available to residents of certain states under applicable law.

  • European Economic Area, United Kingdom or Switzerland:  If you are located in the European Economic Area (“EEA”), United Kingdom or Switzerland, or otherwise engage with DressX’s European operations, please see the Privacy Disclosures for the European Economic Area, United Kingdom and Switzerland for additional European-specific privacy disclosures, including what constitutes your Personal Information, the lawful bases we rely on to process your Personal Information, how we use cookies when you access our Sites from the EEA, UK or Switzerland and your rights in respect of your Personal Information.

Click on the links below to jump to each section:

  1. What is personal information? 

  2. Collection and Use of Personal Information

  3. How We Share Personal Information

  4. Control Over Your Information

  5. Children’s Personal Information 

  6. Third-Party Websites 

  7. Updates to this Privacy Notice 

  8. Contact Us 

  1. What is Personal Information?

When we use the term “Personal Information” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.

  1. Collection and Use of Personal Information

When you use our Services, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. See the list below for more information about what Personal Information we collect and why.

Information That You Provide

We collect Personal Information from you. The categories of information we collect can include:

  • Account Information 

    • Examples of Personal Information collected: name, email, address, phone number.

    • Purpose of collection: to provide products or services to you to fulfill our contract, manage your account, to provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Order Information 

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number. Note we use third-party payment processors to process your payments. Because we use third-party payment processors, we do not retain any personally identifiable financial information such as credit card numbers. Rather, all such information is provided directly to the third-party processor. The payment processor’s use of your Personal Information is governed by their privacy notice. Please review each processor’s privacy notice to understand how they will manage or otherwise process your Personal Information, including your financial data.

  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Communications and Customer Support Information 

    • Examples of Personal Information collected: name, billing address, shipping address, email address, phone number, or any other Personal Information you choose to provide us. 

    • Purpose of collection: to provide customer support, to investigate and respond to your inquiries, and to communicate with you, to enhance the services we offer to our users and to manage and grow our organization.   If you register for our newsletters or updates, we may communicate with you by email.

  • Marketing emails

    • Examples of Personal Information collected: email and applicable interests and communication preferences.

    • Purpose of collection: send you regular updates about our products or services, manage our communications with you, and send you information about products and services we think may be of interest to you.

  • AI & AR Feature Information

    • Examples of Personal Information collected: individual photos and images, which may include backgrounds or other objects by which your general location could be derived, as well as any additional information, descriptions or characteristics you provide the feature or the feature analyzes or generates.  

    • Purpose of collection: to provide products or services to you to fulfill our contract. 

Please note that if you choose to create a Digital Collectible(s) out of the AI & AR Features, and participate in our ONCHAIN.DRESSX.COM, we may also collect Digital Collectible(s) and cryptocurrency information, as described below. 

Please review the AI & AR Features section below for more information. 

  • Digital Collectible(s) Information 

    • Examples of Personal Information collected: Digital Collectible(s) ownership information, including digital assets and tokens, and other Digital Collectible(s)-related information (e.g., transfers of Digital Collectible(s) between accounts, the corresponding smart contracts, amounts paid, and metadata describing each Digital Collectible(s) and its properties as a digital asset).  

    • Purposes of collection: to provide you with the services and facilitate your participation in the ONCHAIN.DRESSX.COM, to fulfill our contract, and to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

  • Cryptocurrency Wallet Information

    • Examples of Personal Information collected: the username and address associated with your digital wallet, digital wallet types, amounts of digital assets and account balances.

    • Purposes of collection: to provide products or services to you to fulfill our contract, to facilitate your cryptocurrency transactions, and to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Personal Information Collected from Other Sources and Third Parties 

Although we often collect the Personal Information described above directly from you, we also collect this information through service providers and other third parties that collect it on our behalf, as noted below. Please note that our systems may record Personal Information that you type into our websites and other online Service even if you do not choose to submit it.  

  • Account Creation / Single Sign-On. We may use single sign-on ("SSO") to allow a user to authenticate their account through their work email. We will have access to certain information from those third parties in accordance with the authorization procedures determined by those third parties. 

    • Examples of Personal Information collected: username, password, name, email address, and profile picture.

    • Purpose of collection: We use this information to operate, maintain, and provide to you the features and functionality of the Service.  We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, customer support, changes, or updates to features of the Site, technical and security notices).

  • Social Media. When you interact with our Service through various social media, such as when you click on the social media icon on the Service, follow us on a social media site, or post a comment to one of our pages. 

    • Examples of Personal Information collected: profile information, profile picture, gender, username, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. The data we receive complies with your privacy settings with the social media network. 

    • Purpose of collection: We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you. 

  • Information from Other Sources.  We may obtain information from other sources, including through third-party information providers, customers, public sources, third-party digital wallet providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined Personal Information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.  

Personal Information Automatically Collected 

As is true of most digital platforms, we and our third-party providers and partners collect certain Personal Information automatically when you visit or interact with our websites and other Services. We typically collect this information through the use of a variety of our own and our third-party providers’ and partners’ automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. Information we collect automatically about you may be combined with other Personal Information we collect directly from you or receive from other sources. 

We and our third-party providers and partners use cookies and other automatic data collection technologies to automatically collect the following data when you use our Services or otherwise engage with us: 

  • Log Data:  Including your internet protocol (IP) address, operating system, browser type, browser ID, the URL you entered and the referring page/campaign, date/time of your visit, the time you spent on our Service and any errors that may occur during your visit to our Service. 

  • Analytics Data:  Including the electronic path you take to our Service, through our Service and when exiting our Service, as well as your usage and activity on our Service, such as the links, objects, products and benefits you view, click or otherwise interact with (also known as “Clickstream Data”). 

  • Location Data:  Including your general geographic location based on the Log Data we collect or more precise location when permitted by law. 

  • Application Data:  Some of our services offer mobile or browser applications to allow you to take advantage of our service offerings on the go and/or when visiting third-party websites and other online services.  Certain of these applications also allow us to access more precise Location Data about you and collect information about your use and interactions with third-party websites and online services (including the products or services you are interested in or purchase). 

We, and our third-party partners such as Snap (through the use of the SnapCamera Kit to power the features of the AR technology) and Apple (through the use of the TrueDepth camera to improve the quality of the lenses), may also collect metadata included in the photos and images that you upload, such as your device model, camera type, camera settings (e.g. ISO, shutter, focal length, lens, aperture), image information (e.g. format, file size, date and time, resolution) or location data (e.g. geotagging). Information from the TrueDepth camera is used in real time — Snap Inc. doesn't store this information on their servers or share it with third parties. Link to the Snap Inc. Privacy Policy.

For more information about our use of AR and other technologies within mobile and browser applications, please see the AI & AR Features section of this Privacy Notice.

For information about our, and our third-party providers and partners’, use of cookies and related technologies to collect information automatically on our online Service, and the choices you may have in relation to those practices, please visit our Cookie Notice

AI & AR Features

Our Service includes augmented reality (“AR”) and artificial intelligence (“AI”) features designed to provide you with access to personalized virtual experiences, including automated sizing, digital wardrobes, virtual try-on, and appearance transformations (the “AI & AR Features”). 

To use these AI & AR Features, users allow us to capture, or otherwise provide us with, visual content typically in the form of images or videos that contain representations of the user (either in real life or through virtual representations, such as personalized avatars that resemble the user). We and our trusted third-party providers use a combination of machine learning and AI tools, statistical algorithms, and other technologies to analyze the relevant objects and individuals in the visual content (which may include visual depictions of an individual’s face or body) along with any other information or instructions the individual provides. 

The analyses generated by this process are used to provide the AI & AR Features by allowing us to: 

  • Obtain relevant measurements to identify, recommend, or apply particular styles and sizes of clothing and accessories; 

  • Generate a virtual depiction of the individual, clothing, accessories or other elements requested;  and

  • Make adjustments and modifications to the appearance of the individual, clothing, accessories or other elements present in the virtual depiction. 

Other than disclosures to the third-party providers we use to support our AI & AR Features who process this information and the visual content they receive strictly in accordance with our contractual agreements, we do not use, disclose, sell, or retain the relevant visual content analyses for any other commercial purpose. We also do not use the AI & AR Features, or any analyses generated to provide the features, for purposes of recognizing, verifying, or identifying any specific individual within the visual content, or to classify, evaluate, or make determinations about individuals based on protected characteristics. 

The virtual depictions generated by these AI & AR Features may not accurately reflect real physical appearance, may include algorithmic or stylistic variations, and may include inadvertent or unexpected visual results (often called “hallucinations”). The AI & AR Features may generate variations in appearance, including variations in lighting effects, texture, shading, contrast, color balance, or skin tone representation. These variations are the result of automated image synthesis and computational modeling and are not intended to represent, infer, or alter a person’s actual identity, ethnicity, race, or physical characteristics.

We and our trusted third-party providers may retain the analyses generated to power the AI & AR Features for as long as you maintain an account with us in order to allow you to use the AI & AR Features. If you deactivate your account or ask us to delete your AI & AR Feature data, we will delete and permanently destroy the analyses we maintain. However, any visual content you capture or provide and any visual depictions or other content you create using the AI & AR Features will be retained in accordance with our ordinary retention practices for user content.

Please note our AI & AR Feature providers are different than our business customers and business partners who may integrate our AI & AR technologies into their services. If you interact with our AI & AR technologies through our business customers and business partners, the relevant business customer’s or business partner’s privacy notice will apply to Personal Information processed through such technologies (as DressX would be processing Personal Information on behalf of the relevant business customer or business partner, as further described in the Our Role in Processing Personal Information section above).

Other Uses of Personal Information 

In addition to the uses described above, we may collect and use Personal Information for the following purposes:

  • For our business activities, including to operate the Service and to provide you with the features and functionality of the Service;

  • To communicate with you and respond to your requests, such as to respond to your questions, contact you about changes to the Service, and communicate about account related matters;

  • For marketing and advertising purposes, such as to market to you or offer you with information and updates on our products or services we think that you may be interested in. While we may use your Personal Information in this manner, please note that we do not use User Content to serve you ads, and we will never share User Content with any third parties for marketing or advertising purposes, unless you have explicitly submitted it to us for that purpose;

  • For analytics and research purposes;

  • To enforce our Terms and Conditions to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;

  • To facilitate business transactions and reorganizations impacting the structure of our business; 

  • To comply with contractual and legal obligations and requirements;

  • To fulfill any other purpose for which you provide Personal Information; and

  • For any other lawful purpose, or other purpose that you consent to.

  1. How We Share Personal Information 

We may also share, transmit, disclose, grant access to, make available, and provide your Personal Information with service providers and business partners to help us provide our services and fulfill our contracts with you, as described above. For example:

  • Shopify. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • AI & AR Providers. We rely on trusted third-party providers to facilitate our AI & AR Features (as further described in the AI & AR Features section above). These third-party providers may receive Personal Information from us, or collect Personal Information directly from you or through the analysis performed in connection with these features, in order to help us provide the AI & AR Features. These third-party providers process this information and the visual content they receive in connection with the AI & AR Features strictly in accordance with our contractual agreements. 

  • Service Providers. We share Personal Information with other third party contractors and service providers who perform services on our behalf, which are subject to reasonable confidentiality terms, and which may include processing payments, operating and hosting our ONCHAIN.DRESSX.COM and conducting cryptocurrency transactions, shipping partners, AI & AR Features and technology, providing web hosting services, technology support providers, email communications providers, analytics providers, data storage providers, and web and video hosting providers and developers.

  • Business Partners. We may disclose Personal Information to our business partners for transactional and marketing purposes, including to promote their products or services.  We may also share your Personal Information with other third parties who may have products or services we think you may enjoy. 

  • Within DressX: We may share with other companies and brands owned or controlled by Guidance, and other companies owned by or under common ownership as DressX.  These companies will use your Personal Information in the same way as we can under this Privacy Notice.

  • Online Advertising Partners.  We also share Personal Information with advertising networks or permit these partners to collect information from you directly on our websites to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms. For more information, including how to opt out of interest-based advertising, please see our Cookie Notice. 

  • Digital Collectible(s) Platform and Blockchain Participants.  Please note that if you participate in our ONCHAIN.DRESSX.COM, by virtue of the public nature of the blockchain, the holdings and transactions associated with your cryptocurrency wallet address will be publicly available and accessible to third parties.

  • Legal Requirements. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, including enforcing our Terms of Service or other agreements, or protect the security or integrity of the services. 

  • Corporate Transaction. We may take part in or be involved with a business transaction or reorganization, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose, transfer, or assign Personal Information to a third party during negotiation of, in connection with, or as an asset in such a business transaction or reorganization. Also, in the unlikely event of our bankruptcy, receivership, or insolvency, your Personal Information may be disclosed, transferred, or assigned to third parties in connection with the proceedings or disposition of our assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Notice.

  • Consent:  We may disclose Personal Information about you to certain other third parties with your consent. 

  • Aggregated and Anonymized Information: We may share your Personal Information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual. 

  1. Control Over Your Information

  • Email Communications.  From time to time, we may send you emails regarding updates to our Site, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you.  If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication.  Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).

  • SMS Text Communications. You may opt-out of receiving promotional SMS text messages at any time. Please note that unsubscribing from promotional SMS text messages will not prevent you from receiving SMS texts from DressX directly relating to purchase or service communications such as account verification information. To unsubscribe from promotional SMS texts, email hello@dressx.com and provide your phone number and opt-out preference or reply STOP to one of our commercial text messages. For more information, see our Terms and Conditions.

  • Withdrawing Your Consent. Where we have your consent for the processing of your Personal Information (e.g., when you opt in to receive certain types of marketing communications from us), you may withdraw your consent by following the instructions provided when your consent was requested or by contacting us as set forth in the Contact Us section below.  

  • Modifying Your Personal Information. If you have any questions about reviewing or modifying your Personal Information, you can contact us as set forth in the Contact Us section below or, if you have an online account with us, you may have the ability to modify certain information in your account (e.g., your contact information) through the “profile,” “account,” “settings, or “preferences” options provided on the Site. We may not be able to modify your Personal Information in all circumstances.  

  • Deleting Your Personal Information. If you have an online account with us, you may have the ability to delete your account, including your data, saved outfits and preferences, through the “Account settings” page or similar pages on our Services. If you otherwise have any questions about deleting your Personal Information, you can contact us as set forth in the Contact Us section below. 

  1. Children’s Personal Information 

Our Service is not intended for individuals under the age of 13. In jurisdictions where the age of consent is higher (e.g., 16 or 18), we comply with applicable law. If a child under the applicable age has provided Personal Information, we will delete it promptly upon request. If you are under the age of 13 (or the applicable age of consent in your jurisdiction), please do not use our Site or otherwise provide us with any Personal Information either directly or by other means. If a child under the age of 13 (or the applicable age of consent in your jurisdiction) has provided Personal Information to us, we encourage the child’s parent or guardian to contact us to request that we remove the Personal Information from our systems. If we learn that any Personal Information we collect has been provided by a child under the age of 13 (or the applicable age of consent in your jurisdiction), we will promptly delete that Personal Information. 

  1. Retention of Personal Information

We will usually retain the Personal Information we collect about you for no longer than reasonably necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain Personal Information for longer periods of time as required under applicable law or as needed to resolve disputes or protect our legal rights. 

To determine the appropriate duration of the retention of Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of Personal Information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations.

Once retention of the Personal Information is no longer reasonably necessary for the purposes outlined above, we will either delete or deidentify the Personal Information or, if that is not possible (for example, because Personal Information has been stored in backup archives), we will securely store the Personal Information and isolate it from further active processing until deletion or deidentification is possible. 

  1. Third-Party Websites 

Our Site may include links to or redirect you to third-party websites, plug-ins and applications, including social media services where you may connect with us. Third-party websites may also reference or link to our websites and online service. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any Personal Information practices of third-party websites and online service or the practices of other third parties. To learn about the Personal Information practices of third parties, please visit their respective privacy notices or policies.

  1. Updates to this Privacy Notice 

We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify individuals by email to their registered email address, by prominent posting on our Service, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided. 

  1. Contact Us 

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to info@dressx.com 

Alternatively, inquiries may be addressed to:

1925 Century Park E, #1700, Los Angeles CA 90067, United States

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ADDITIONAL UNITED STATES PRIVACY DISCLOSURES

These Additional United States Privacy Disclosures (the “US Disclosures”) supplement the information contained in our Privacy Notice by providing additional information about the privacy rights available to individual residents of certain states in the United States and our Personal Information processing practices relating to those individuals.  

If you are a resident of the state of Nevada in the United States, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Note we do not sell your Personal Information within the meaning of Chapter 603A. However, if you would still like to submit such a request, please contact us at hello@dressx.com

If you are a resident of another state in the United States, including the state of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, the following supplementary disclosures apply to you. 

Collection and Use of Personal Information

We collect Personal Information from and about you for a variety of purposes, as described in the Collection and Use of Personal Information section of the Privacy Notice. In the last 12 months, we have collected the following categories of Personal Information:

  • Identifiers, such as your name, address, phone number, email address, or other similar identifiers, as well as (if you participate in our ONCHAIN.DRESSX.COM), the username associated with your digital wallet;

  • Customer records, such as billing address, shipping address, and payment information; 

  • Commercial information, such as records of services purchased, obtained or considered, as well as (if you participate in our Digital Collectible(s) Program) transfers of Digital Collectible(s) between accounts, the corresponding smart contracts, amounts paid, and metadata describing each Digital Collectible(s) and its properties as a digital asset, cryptocurrency wallet address and related information, amounts of digital assets, and amount balances;

  • Internet/Network information, such as device information, logs and analytics data;

  • Geolocation data, such as approximate location data generated based on your IP address or other information or more precise location data where permitted by local law; 

  • Visual information, such as a photo or image to facilitate the purchase of one of our products, visual content to facilitate our AI & AR Features, as well as (if you participate in ONCHAIN.DRESSX.COM) metadata describing each Digital Collectible(s) and its properties as a digital asset; 

  • Sensitive personal information, such as account credentials or one-time passcodes; 

  • Other personal information, such as communication preferences and any inquiries, requests, or comments you choose to send us; and

  • Inferences, such as deriving your interests and preferences from other Personal Information we collect.

We collect this information directly from you, from our business partners and affiliates, from your browser or device when you visit our websites, or from third parties that you permit to share information with us. 

Disclosure of Personal Information and Sales / Targeted Advertising

We share Personal Information with third parties for business purposes. The categories of third parties to whom we disclose your Personal Information for a business purpose include: (i) other brands and affiliates in our family of companies; (ii) our AI & AR providers, other service providers and advisors; (iii) digital collectible(s) platform and blockchain participants; (iv) business partners and online advertising partners; and (v) other third parties as required to comply with law, facilitate a corporate transaction, or carry out a consented purpose. To learn more about how we disclose data to third parties, please refer to the How We Share Personal Information section of the Privacy Notice.   

As is common practice among companies that operate online, we allow certain third-party online advertising partners and other third-party businesses to collect and disclose your Personal Information (including Identifiers, Internet / Network Information, Commercial Information, and Inferences) directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. These third parties use your Personal Information for purposes of analyzing and optimizing our Services and ads on our Site, on other websites or mobile apps, or on other devices you may use, or to personalize content and perform other advertising-related services such as reporting, attribution, analytics and market research. These third-party businesses may use such information for their own purposes in accordance with their own privacy statements, and may sell the information to third parties, including other advertising networks, for advertising and other purposes.

Our disclosure or making available of this Personal Information to third-party online advertising partners and other third-party businesses may qualify as the sale of Personal Information or the sharing or processing of Personal Information for the purpose of displaying advertisements that are selected based on Personal Information obtained or inferred over time from your activities across non-affiliated businesses or websites, applications, or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”). 

Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit or opt-out of the sale of Personal Information or the processing of Personal Information for purposes of targeted advertising (as described in the Your U.S. Privacy Rights section below). 

Please note we do not sell the Personal Information of individuals we know to be less than 16 years of age or share such information for targeted advertising purposes. 

Sensitive Personal Information 

The account credentials or one-time passcodes you may use to access our Services may be classified as “Sensitive Personal Information” under certain privacy laws. We only use or disclose this Sensitive Personal Information where reasonably necessary and proportionate for the purposes of providing the products and performing the services you have requested, verifying and improving the products and services we provide, detecting security incidents, fraud, and other illegal actions, ensuring the physical safety of natural persons, performing services on behalf of the business, or short-term transient use. We only collect and process Sensitive Personal Information without the purpose of inferring characteristics about the relevant individual, and we do not sell Sensitive Personal Information or process or otherwise share Sensitive Personal Information for the purpose of targeted advertising. 

Deidentified Information

We may at times receive, or process Personal Information to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law. 

Automated Decision-Making and Profiling

We do not conduct automated processing of Personal Information for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling. 

Your U.S. Privacy Rights

Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights: 

  • Right to Know: The right to confirm whether we are processing Personal Information about you and, for residents of certain states, to obtain certain personalized details about the Personal Information we have collected about you, including:

    • The categories of Personal Information we have collected about you; 

    • The categories of sources of the Personal Information; 

    • The purposes for which the Personal Information were collected; 

    • The categories of Personal Information that we have disclosed to third parties for a business purpose (if any), and the categories of recipients to whom this information was disclosed (or, for residents of certain states, a list of the specific third parties to whom Personal Information have been disclosed); 

    • The categories of Personal Information shared for targeted advertising purposes (if any), and the categories of recipients to whom the Personal Information were disclosed for these purposes; and

    • The categories of Personal Information we have sold (if any) and the categories of third parties to whom the information was sold.  

  • Right to Access & Portability: The right to obtain access to the Personal Information we have collected about you and, where required by law, the right to obtain a copy of the Personal Information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. 

  • Right to Correction: The right to correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information.

  • Right to Control Over Sensitive Personal Information: The right to exercise control over our collection and processing of certain Sensitive Personal Information.

  • Right to Opt-Out of Targeted Advertising: The right to direct us not to use or share Personal Information for certain targeted advertising purposes.

  • Right to Opt Out of Personal Information Sales: The right to direct us not to sell Personal Information to third parties now or in the future, including the right to opt-out of the disclosure of Personal Information to third parties for the third parties’ direct marketing purposes under California’s “Shine the Light” Law.

  • Right to Request Deletion: The right to have us delete Personal Information we maintain about you.

Depending on your state of residency, you may also have the right to be free of discrimination for exercising these rights. However, please note that if the exercise of these rights limits our ability to process Personal Information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.

Note that if you participate in ONCHAIN.DRESSX.COM, our Digital Collectible(s) program, smart contracts are employed that collect certain information that is then stored on a blockchain that we do not control. If you participate in our Digital Collectible(s) Program, your information will be cryptographically transmitted and stored on that blockchain, and any deletion or modification of that information (to the extent possible on a blockchain) is governed by the terms of the relevant smart contract associated with the Digital Collectible(s) and may not be able to be modified or deleted due to the immutable nature of the blockchain.  

How to Exercise Your U.S. Privacy Rights 

Please submit a request by filling out our United States Consumer Rights Request Form found here.

To exercise your right to opt-out as it relates to the use of cookies and related technologies that involve the sale of Personal Information or the use of Personal Information for targeted advertising purposes, please click the “Cookie Settings” link in the footer of the website and adjust your preferences accordingly. If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager. Please note this opt-out tool is website, device, and browser specific, so you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting. Lastly, you may follow the other steps set forth in our Cookie Policy to further exercise control over these technologies.

Before processing your request to exercise certain rights (including the Right to Know, Access & Portability, Correction, and Deletion), we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. 

In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or where the applicable privacy law does not apply.

Authorized Agents

In certain circumstances, residents of certain states in the United States are permitted to use an authorized agent to submit requests on their behalf through the designated methods set forth above where we can verify the authorized agent’s authority to act on their behalf. In order to verify the authorized agent’s authority, we generally require evidence of either (i) a valid power of attorney, or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. 

Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request. 

Appealing Privacy Rights Decisions 

Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by replying to the communication resolving your original request.  

California’s Shine the Light 

California's “Shine the Light” law (Civil Code Section §1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of Personal Information to third parties for their direct marketing purposes. To opt-out of having your Personal Information disclosed to third parties for their direct marketing purposes, please contact us at hello@dressx.com and provide your contact information to be added to our suppression list.

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PRIVACY DISCLOSURES FOR THE EUROPEAN ECONOMIC AREA, UNITED KINGDOM AND SWITZERLAND

These disclosures supplement the information contained in our Privacy Notice by providing additional information about our processing practices relating to Personal Data (i.e., information relating to an identified or identifiable natural person) of individuals who access our Services or otherwise interact with us from the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland (collectively “European Services”). The following disclosures (“Privacy Disclosures”) apply to our processing of personal data in connection with our European Services and shall prevail in case of any conflicts with any provision of the Privacy Notice.

DressX, i.e. More Dash Inc., a company duly incorporated and organised under the laws of United States of America, having its registered address at 1925 Century Park E, #1700, Los Angeles CA 90067, is the data “controller” responsible for the processing of personal data in connection with our European Services. This means that we determine and are responsible for how your Personal Information is used. DressX’s Data Protection Office (“DPO”) may be contacted at dpo@dressx.com

  1. PERSONAL DATA WE COLLECT FROM YOU WHEN YOU USE THE DRESSX EUROPEAN SERVICES, AND HOW WE USE IT 

We collect Personal Data that you voluntarily submit directly to us when you use the European Services, as set forth in our Privacy Notice under the section entitled Collection and Use of Personal Information.  

The table at Annex 1 sets out in detail the categories of Personal Data we collect about you and how we use that information when you use the European Services, as well as the legal basis which we rely on to process the Personal Data and recipients of that Personal Data. You will find general information on how we process your Personal Data and the legal bases below: 

  1. PURPOSES AND LEGAL BASES OF THE PROCESSING

When we process your Personal Data, we will do so in reliance on the following lawful bases:

  • Legitimate Interest: Where the processing is necessary for the purposes of a legitimate interest that are not overridden by your interests or fundamental rights and freedoms (e.g., to provide, maintain, and improve our services; or communicate with you regarding our services).

  • Consent: Where we obtain your consent for the processing (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing of your Personal Data, you may withdraw your consent at any time with effect for the future.

  • Legal Obligation: Where the processing is necessary to comply with our legal obligations subject to EU or Member State law, UK law, or Swiss law (e.g., to maintain a record of your Personal Data to comply with laws and regulations related to bookkeeping or taxation).

  • Contract: Where the processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract with you. This applies to any processing where you sign a contract with us or engage with us pursuant to certain contractual terms.

  • Vital Interest: Where the processing is necessary to protect the vital interests of you or another person (e.g., to protect your physical safety).

  • Public Interest: Where the processing is necessary to perform tasks carried out in the public interest or in the exercise of official authority vested in us (e.g., to cooperate with an ongoing law enforcement investigation).

  • When we process special categories of personal data (i.e., data revealing racial or ethnic origin, political, religious or philosophical beliefs, or trade membership, and the processing of genetic data, biometric data, health data or data concerning a person’s sex life or sexual orientation), we do so only where (i) you have given us explicit consent, (ii) the processing is necessary for the establishment, exercise, or defense of legal claims, (iii) the processing is necessary for reasons of substantial public interest, or (iv) the processing relates to personal data which are manifestly made public by you.

  1. PERSONAL DATA WE COLLECT ABOUT YOU AUTOMATICALLY

We also automatically collect Personal Data indirectly about how you access and use the European Services, and information about the device you use to access the European Services. For example, we may collect:

  • information about the features you use and the pages you view on the European Services;

  • information about your device (such as your IP address, device identifier, device type, model and manufacturer); and

  • information about your usage patterns (such as how often you use the DressX European Services and your language settings).

We use this information to provide you with the features and functionality of the European Services, to monitor and improve the European Services and to develop new services. The table at Annex 2 sets out further information about the categories of Personal Data we collect about you automatically and how we use that information.

We may link or combine the Personal Data we collect about you and the information we collect automatically. 

We may anonymize and aggregate any of the Personal Data we collect (so that it does not directly identify you). We may use anonymized information for purposes that include testing our IT systems, research, data analysis, and improving the DressX European Services. We may also share such anonymized and aggregated information with third-parties.

  1. HOW LONG WE STORE YOUR PERSONAL DATA

We store the Personal Data we collect about you for no longer than necessary for the purposes set out in Annex 1 and Annex 2, in accordance with our legal obligations and legitimate business interests.

The criteria used to determine the period for which Personal Data about you will be retained varies and are set out in the Privacy Notice (sec. V).

  1. RECIPIENTS OF PERSONAL INFORMATION

We may share your Personal Data with the service providers and business partners mentioned in sec. III of the Privacy Notice and the recipients listed in Annexes 1 and 2.

  1. MARKETING AND ADVERTISING

From time to time we may contact you with information about our services, including sending you marketing messages and asking for your feedback on our services. Most marketing messages we send will be by email. For some marketing messages, we may use Personal Data we collect about you to help us determine the most relevant marketing information to share with you. 

We will only send you such marketing messages if you have given us your consent to do so. You can withdraw your consent at a later date by clicking on the unsubscribe link at the bottom of our marketing emails or by updating your preferences via your account on the Site.

  1. STORING AND TRANSFERRING YOUR PERSONAL DATA

International Transfers of your Personal Information. The Personal Data we process may be transferred to and stored in countries outside the EEA, UK, and Switzerland where we and our third-party service providers have operations, including in the United States of America.

We may transfer Personal Data about you outside of the EEA, UK, or Switzerland, and when we do so we ensure that the Personal Data is transferred (a) to a country, territory, or sector ensuring an adequate level of protection in relation to the processing of personal data as determined by the European Commission, which we can be reviewed here, or, where applicable, a competent UK or Swiss authority; (b) to an entity that is a member of a compliance scheme recognized as offering adequate protection for the rights and freedoms of data subjects as determined by the European Commission, such as to U.S. entities certified under the EU-U.S. Data Privacy Framework or, where applicable, under the UK Extension to the EU U.S. Data Privacy Framework or the Swiss-U.S. Data Privacy Framework; or (c) pursuant to appropriate safeguards, such as the Standard Contractual Clauses approved by the European Commission’s Implementing Decision (EU) 2021/914 of 4 June 2021, whose clauses can be reviewed under the Annex of the aforementioned Implementing Decision, or equivalent contractual clauses pursuant to UK or Swiss privacy law.

If you wish to enquire further about international transfers and the safeguards we rely on, including the specific contracts entered into, please contact us using the details set out under Sec. VIII of the Privacy Notice.

  1. PROFILING 

We may analyze with your consent the Personal Data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively send product updates. We may also use Personal Data about you to detect and reduce fraud. and credit risk. 

  1. YOUR ADDITIONAL EEA, UK, AND SWISS PRIVACY RIGHTS

Subject to limitations pursuant to applicable law, you may be able to exercise the following rights:

  1. Right of access. You have the right to obtain certain information about our processing of your Personal Data which includes:

    1. confirmation of whether, and where, we are processing your Personal Data;

    2. information about the categories of Personal Data we are processing, the purposes for which we process your Personal Data, and information as to the enivsaged storage period or the criteria used to determine it; 

    3. information about the categories of recipients with whom we may share your Personal Data and, in case of transfers to countries outside the EEA, information about the appropriate safeguards;

    4. the existence of automated decision-making, including profiling, and relevant information in relation thereto; and

    5. a copy of the Personal Information we hold about you.

  2. Right of portability. You have the right, in certain circumstances, to receive a copy of the Personal Data you have provided to us in a structured, commonly used, machine-readable format that supports its re-use, or, where technically feasible, to request the transfer of your personal data to another controller.

  3. Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete Personal Data we hold about you without undue delay.

  4. Right to erasure. You have the right, in some circumstances, to require us to erase your Personal Data without undue delay, if the continued processing of that Personal Data is not justified. 

  5. Right to restriction. You have the right to require us to restrict the processing of your Personal Data if our continued processing of the Personal Data in this way is not justified, under certain conditions, such as where (i) the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of the Personal Data, or (ii) the processing is unlawful and you oppose the erasure of your Personal Data and request the restriction of its use instead.

  6. Right to withdraw consent. There are certain circumstances where we require your consent to process your Personal Data. In these instances, and if you have provided consent, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your Personal Information before your withdrawal.

YOU HAVE A RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA:

  • BASED ON THE LEGITIMATE INTERESTS BY US OR A THIRD PARTY ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION WHILE WE WILL NO LONGER PROCESS THE PERSONAL DATA UNLESS (i) WE ARE ABLE TO DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR (ii) FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS;

  • OR FOR DIRECT MARKETING PURPOSES.

You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the UK or Switzerland, your local data protection authorities are the UK Information Commissioner's Office (https://ico.org.uk/global/contact-us/) and the Swiss Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/en/contact-2). 

If you wish to exercise one of these rights, please contact us using the contact details at the end of these Privacy Disclosures, or you can email us at hello@dressx.com.

Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights. This can be done by providing a scanned copy of a valid identity document or a signed photocopy of a valid identity document.

Note that if you participate in ONCHAIN.DRESSX.COM, our Digital Collectible(s) program, smart contracts are employed that collect certain information that is then stored on a blockchain that we do not control. If you participate in our Digital Collectible(s) Program, your information will be cryptographically transmitted and stored on that blockchain, and any deletion or modification of that information (to the extent possible on a blockchain) is governed by the terms of the relevant smart contract associated with the Digital Collectible(s) and may not be able to be modified or deleted due to the immutable nature of the blockchain.

DressX COOKIE POLICY

Unless otherwise expressly stated, terms in this Cookie Notice have the same meaning as defined in the Privacy Notice.

  1. Scope of Notice

This Cookie Notice supplements the information contained in the Privacy Notice by explaining how we and our business partners and services providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them. 

In some cases, we may use cookies and related technologies described in this Cookie Notice to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more details about how we process your Personal Information, please review the Privacy Notice.

  1. What Are Cookies and Related Technologies

Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online services.  We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).

  1. What We Collect When Using Cookies

We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications, websites and other online services, or otherwise engage with us. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure usage and activity trends for our online services and better understand our customer base. When you access our Sites from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address.  

Third-party partners and providers may also collect Personal Information about your online activities over time and across different websites when you use our websites and online services.

  1. How We Use That Information

We use or may use the data collected through cookies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our websites and online services; (b) provide and monitor the effectiveness of our websites and online services; (c) monitor online usage and activities of our websites and online services; (d) diagnose errors and problems with our websites and online services; (e) otherwise plan for and enhance our online services; and (f) facilitate the purposes identified in the Collection and Use of Personal Information section of our Privacy Notice.  We and our advertising partners also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver ads and information about products and services that may be of interest to you. 

Please note that we link some of the Personal Information we collect through cookies with the other Personal Information that we collect about you and for the purposes described in our Privacy Notice.

  1. What Type of Cookies We Use

We use the following types of cookies:

  1. Strictly necessary cookies. These are cookies that are required for the operation of our European Services. They include, for example, cookies that enable you to log into secure areas of our European Services.

If you are from the EEA, the UK, or Switzerland, the legal basis for the storing of information, or the gaining of access to information on a necessary cookie is the relevant provision under your national law implementing Art. 5(3) of the Directive 2002/58/EC or the equivalent UK or Swiss law. The legal basis for our related processing of your Personal Information is our legitimate interests, namely being able to securely provide and maintain our Services, or compliance with a legal obligation, where our processing is necessary for our compliance with a legal obligation under EEA, UK, or Swiss law.

  1. Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our European Services when they are using it. This helps us to improve the way our European Services works, for example, by ensuring that users are finding what they are looking for easily. 

Functionality cookies. These are used to recognize you when you return to our European Services. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

Targeting cookies. These cookies record your visit to our European Services, the pages you have visited and the links you have followed. We will use this information to make our European Services and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide services to us for this purpose.

If you are located outside of the U.S., our legal basis for the storing of information, or the gaining of access to information on analytical, performance, functionality and targeting cookies as well as the related processing of your personal data is thus your consent. You are free to deny your consent. You can also withdraw your consent at any time with effect for the future.

  1. Third party cookies. Please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our European Services. These third parties are responsible for setting out their own cookie and privacy policies.

The specific types of cookies and their functions are described in Annex 3.

  1. Your Choices About Cookies

You may use the “Cookie Settings” manager linked in the footer of our website to adjust your preferences regarding cookies on the specific website you are visiting for the specific device and browser you are using at that time (which means you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting). 

You may also be able to utilize third-party tools and features to restrict our use and our third-party partners’ use of cookies. For example, (i) most browsers allow you to change your cookie settings to block certain cookies, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain certain trackers, and (iii) many devices allow you to change your device settings to limit cookies and other trackers for device applications. Depending on your mobile device and operating system, you may not be able to delete or block all cookies.  Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Services. Cookie settings will typically be found in the "options" or "preferences" menu of your browser or other platform. In order to understand these browser settings, the following links may be helpful, otherwise you should use the "Help" option in your browser or other platform for more details.

Cookie settings in Microsoft Edge

Cookie settings in Firefox

Cookie settings in Chrome

Cookies settings in Safari web and iOS.

If you would like to find out more about cookies and other similar technologies, please visit www.allaboutcookies.org. or the Network Advertising Initiative's online sources at www.networkadvertising.org

Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5. 

You can also learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy here.  You can also view Google’s currently available opt-out options here.

  1. Your Choices About Online Ads

We engage third parties to help us facilitate targeted advertising designed to show you personalized ads based on predictions of your preferences and interests developed using Personal Information we maintain and Personal Information our third-party partners obtain from your activity over time and across nonaffiliated websites and other services. The data we and our third-party partners use for purposes of facilitating targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research, are primarily collected through the use of a variety of automatic data collection technologies, including cookies, web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help link the personal data we and our third-party partners collect to the same person, or otherwise target advertising to an individual on a third-party website or platform. 

In addition to taking the steps set forth in the Your Choices About Cookies section above, you may be able to further exercise control over the advertisements that you see by leveraging one or more targeted advertising opt-out programs. For example:

  • Device-Specific Opt-Out Programs: Certain devices provide individuals the option to turn off targeted advertising for the entire device (such as Apple devices through their App Tracking Transparency framework or Android devices through their opt out of ads personalization feature). Please refer to your device manufacturer’s user guides for additional information about implementing any available device-specific targeted advertising opt-outs. 

  • Digital Advertising Alliance: The Digital Advertising Alliance allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://optout.aboutads.info/?c=2&lang=EN for browser-based advertising and https://www.youradchoices.com/appchoices for app-based advertising to opt out of targeted advertising carried out by our third-party partners and other third parties that participate in the Digital Advertising Alliance’s self-regulatory program. 

  • European Interactive Digital Advertising Alliance: The European Interactive Digital Advertising Alliance similarly allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://www.youronlinechoices.eu to opt out of browser-based targeted advertising carried out by our third-party partners and other third parties that participate in the European Interactive Digital Advertising Alliance’s program.

  • Network Advertising Initiative: The Network Advertising Initiative also provides individuals instructions for further controlling how information is used for online advertising. Please follow the instructions at https://thenai.org/how-to-opt-out/ to exercise these controls.

  • Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs. 

Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our services.  Instead, it means that the online ads you do see from relevant program participants should not be based on your interests.  We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use cookies and other technologies to collect information about your use of our Services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program.

  1. Contact us

If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please contact us at: hello@dressx.com

ANNEX 1 – PERSONAL DATA YOU PROVIDE TO US

Category of Personal Data

How we may use the Personal Data

Legal Bases for Processing

Recipients of Personal Data

Contact information, such as first name, last name and email address.

We may use this information to set up and authenticate your account on the European Services.

The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you, namely our Terms of Service.

We may also share your Personal Data with: Analytics management (Amplitude, Mixpanel, Google Analytics, Facebook, Firebase, branch.io). Snap, Google Storage.

We may use this information to communicate with you, including sending service-related communications.

The processing is necessary for the performance of a contract with you, namely our Terms of Service.

We may use this information to deal with enquiries and complaints made by or about you relating to the European Services.

The processing is necessary for our legitimate interests, namely administering the European Services, and for communicating with you effectively to respond to your queries or complaints.

We may use this information in connection with providing you with marketing communications in accordance with your preferences.

We will only use your Personal Data in this way to the extent you have given us consent to do so.

Your registration / account information such as your full name, email, and password. 

We may use this information to create your account on the European Services.


The processing is necessary for the performance of a contract with you.



We use this information to deal with enquiries and complaints made by or about you relating to the European Services.

The processing is necessary for our legitimate interests, namely for communicating with our members effectively to respond to any queries or complaints.

If you participate in ONCHAIN.DRESSX.COM, we may also collect contact information such as the username associated with your digital wallet

We may use this information to set up and authenticate your account on the European Services.

We use this information to deal with enquiries and complaints made by or about you relating to the European Services.

The processing is necessary for the performance of a contract with you.

The processing is necessary for our legitimate interests, namely for communicating with our members effectively to respond to any queries or complaints.

Metamask, Coinbase, WalletConnect.

Payment transaction information. When you may a purchase, we may collect information such as your billing address and other information such as date and time of your transaction. If you participate in our ONCHAIN.DRESSX.COM we may also collect transfers of Digital Collectible(s)s between accounts, the corresponding smart contracts, amounts paid,  digital wallet types, amounts of digital assets and account balances.

We may use this information to process your orders through the European Services.

The processing is necessary for the performance of a contract.

We share this information with: 

Apple, Google, Stripe, Braintree and PayPal. Metamask, Coinbase, WalletConnect.

We may use this information to verify your identity in connection with the detection and prevention of fraud or financial crime.

The processing is necessary for our and third parties' legitimate interests, namely the detection and prevention of fraud and financial crime. 

Photos and Images. When you upload a photo or image to facilitate the purchase of one of our products, we may collect information such as the photos and image, and will use tools such as augmented reality to facilitate the editing process. If you participate in ONCHAIN.DRESSX.COM we may also collect metadata describing each Digital Collectible(s) and its properties as a digital asset.

We use this information to provide the European Services. 

The processing is necessary for performance of a contract with you.

We share this information with: 

Approximate Location information. When you visit our European Services, we may collect information about your location. This information may be derived from WiFi positioning or your IP address.

We may use information to present the European Services to you on your device.

The processing is necessary for performance of a contract with you.


We may use this information to localize features of the European Services.

The processing is necessary for our legitimate interest, namely localizing features of the European Services and tailoring the European Services so that it is more relevant to our users.

We may use this information to determine content that may be of interest to you.

The processing is necessary for our legitimate interests, namely tailoring the European Services so that it is more relevant to you.

Communications and feedback. When you contact us directly, e.g. by email or phone we will record your comments and opinions.

We may use this information to address your questions, issues and concerns.

The processing is necessary for our legitimate interests, namely communicating with you and responding to queries, complaints and concerns.

We may share any information you provide to us when you contact us with: 

Amazon Web Services (AWS)

We may use this information to improve the European Services.

The processing is necessary for our legitimate interests (to develop and improve our service).

Information received from third parties, such as social networks. If you interact with us through a social network, we may receive information from the social network such as your name, profile information, and any other information you permit the social network to share with third parties. We also use single sign-on ("SSO") to allow users to authenticate their account using one set of login information. The data we receive is dependent on your privacy settings with the social network.

We may use this information to reshare content created through the use of the European Services

The processing is necessary for our legitimate interests (to develop our service and inform our marketing strategy)

We may also share your Personal Data with:

We may use this information to authenticate you and allow you to access the European Services.

The processing is necessary for the performance of a contract with you.

Your preferences, such as preferences set for notifications, marketing communications, how the European Services is displayed and the active functionalities on the European Services. 

We use this information to provide notifications, send news, alerts and marketing communications and provide the European Services in accordance with your choices.

The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing and other communications, and that this is displayed in accordance with the user's preferences.

We may also share your Personal Data with: 

Analytics managment (Amplitude, Mixpanel, Google Analytics, Facebook, Firebase, branch.io). Snap, Shopify.

We use this information to ensure that we comply with our legal obligation to send only those marketing communications to which you have consented. 

The processing is necessary for compliance with a legal obligation to which we are subject.

ANNEX 2 – PERSONAL DATA COLLECTED AUTOMATICALLY

Category of Personal Data

How we may use it

Legal basis for the processing

Recipients of Personal Data

Approximate location information. Other than information you choose to provide to us, we do not collect information about your precise location. Your device’s IP address may however help us determine an approximate location.

We may use information you provide to us about your location to monitor and detect fraud or suspicious activity in relation to your DressX account.

The processing is necessary for our legitimate interests, namely to protect our business and your account from fraud and other illegal activities.

We may share this information with the following:

We use Google Analytics to help us understand how our website and services are used.

We use Facebook for remarketing.

Please see our Cookie Notice for more information about our use of cookies and similar technologies.

We may use this information to tailor how the European Services is displayed to you (such as the language in which it is provided to you).

The processing is necessary for our legitimate interest, namely tailoring our service so that it is more relevant to our users.

Information about how you access and use the European Services. For example, how frequently you access the European Services, the time you access the European Services and how long you use it for, the approximate location that you access the European Services from, the site from which you came and the site to which you are going when you leave our website, the website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the European Services from multiple devices, and other actions you take on the European Services.

We may use information about how you use and connect to the European Services to present the European Services to you on your device.

The processing is necessary for our legitimate interests, namely to tailor the European Services to the user.

We may use this information to determine products and services that may be of interest to you for marketing purposes.

The processing is necessary for our legitimate interests, namely to inform our direct marketing.

We may use this information to monitor and improve the European Services and business, resolve issues and to inform the development of new products and services.

The processing is necessary for our legitimate interests, namely to monitor and resolve issues with the European Services and to improve the European Services generally.

Log files and information about your device. We also collect information about the tablet, smartphone or other electronic device you use to connect to the European Services. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the European Services through the device, your mobile network, your IP address and your device’s telephone number (if it has one).

We may use information about how you use and connect to the European Services to present the European Services to you on your device.

The processing is necessary for our legitimate interests, namely to tailor the European Services to the user.

We may use this information to monitor and improve the European Services and business, resolve issues and to inform the development of new products and services.

The processing is necessary for our legitimate interests, namely to monitor and resolve issues with the European Services and to improve the European Services generally.

ANNEX 3 – Our Use of Cookies on the Site 

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.