Victoria Beckham has launched an AI-powered Try-On experience in partnership with DRESSX, letting customers try on selected garments directly on the brand’s website. Shoppers can try items on a full-body photo or on a personalized AI Twin created from a single selfie, bringing the confidence of the boutique experience to digital shopping.
The experience goes beyond static imagery. Alongside photo-based try-on, video Try-On lets customers see themselves moving in the outfit, viewing the garment on their AI Twin from multiple angles and in motion, so they can see the flow and movement of the fabric and understand how a piece actually suits them and moves on the body. Intelligent size recommendations, informed either by a full-body image or by a selfie combined with user-provided measurements, complete the journey with more accurate, confident fit guidance.
DRESSX’s own data shows that conversion to purchase is up to 10× higher among customers who use Try-On versus those who don’t on the same product page and that engagement compounds over time, with shoppers who interact with Try-On even once showing retention rates up to 7× higher than those who never do.