VIRTUAL TRY-ON CASE STUDY: WINDSOR
Windsor shoppers who use virtual try-on
add to cart 5× more often
Windsor added DRESSX AI try-on and Mix & Match to its product pages. Shoppers now see each piece on themselves before purchasing.
Products
Virtual Try-On, Mix & Match
Virtual Try-On experience
5×
higher add-to-cart rate for virtual try-on users
180,000+
try-ons completed on Windsor product pages
31 sec
median time from try-on to add to cart
2.5×
more add-to-cart when shoppers complete a look with Mix & Match
What challenge did Windsor face before adding virtual try-on?
Windsor, a fashion brand for a younger generation best known for its dresses and occasionwear, needed product pages that helped shoppers decide with confidence. Its product pages relied on model photos, which show how an item looks on a model but not on the shopper. For occasionwear, where fit and look decide the purchase, that left shoppers guessing.
Windsor partnered with DRESSX to add AI virtual try-on to its product pages. The goals were to raise add-to-cart rates and generate additional sales on top of the site’s existing revenue.
AI try-on built into every product page
Windsor added DRESSX AI virtual try-on to every product page, letting customers see how a piece looks on them before buying. One uploaded photo is all it takes, and the result appears within seconds, right on the page.
Mix & Match takes it further. Tops, bottoms and shoes can be swapped and styled into a complete outfit, and the full look goes straight into the bag.
How it works
1
Tap AI Try On
The button sits on the product photo of every Windsor item, ready whenever a customer wants a closer look.
Product page
2
Upload a photo
Take a new full-body photo or upload one from the camera roll.
Photo upload
3
See the look
Within seconds, the piece appears on the customer’s own photo, showing how it fits on them.
Try-on result
4
Mix & match
Swap tops, bottoms and shoes to style a complete look, then add the full outfit to cart.
Mix & Match
The more shoppers try on, the more they add to cart
Add-to-cart rate by number of virtual try-ons
Shoppers who tried on 11 or more looks added to cart 17 times as often as shoppers who didn’t use virtual try-on.
2.1%
None
7.2%
1
10.8%
2
15.5%
3–5
24.6%
6–10
36.1%
11+
Try-ons per shopper
Add-to-cart rate by how shoppers used virtual try-on
Shoppers who built a look with Mix & Match were also 4× more likely to add two or more items to cart.
No try-on — 2.1%
Tried on — 10.7%
Tried on and used Mix & Match — 27.1%
70%
finish on mobile
70% completion on mobile
On Windsor’s mobile app, 7 in 10 customers who start a DRESSX virtual try-on complete it and see the finished look. The flow needs only one photo and one tap, which keeps drop-off low.
Want results like Windsor’s?
Add DRESSX AI virtual try-on to your product pages and let customers see every piece on themselves before they buy.
What is AI virtual try-on?
How did Windsor add virtual try-on to its store?
What is Mix & Match in DRESSX virtual try-on?
Did virtual try-on increase add-to-cart rates for Windsor?
How quickly do customers add to cart after a virtual try-on?
Does virtual try-on work on mobile?
Does virtual try-on only work for dresses?
Which other fashion brands use DRESSX virtual try-on?
How can my brand add DRESSX virtual try-on?