The cropped padded bomber denim jacket in jade blue wash is from Masha Popova’s AW23 GRIT collection. This mono-material garment showcases her signature denim technique adorned with flower motif, a zip hood and elongated ribbed cuffs and hem. Just like its digital twin, the physical piece of this item is fully sustainable - the outer, lining and even the padding are made from 100% cotton which are entirely recyclable.
THIS IS A DIGITAL ITEM, IT ONLY EXISTS DIGITALLY AND WILL BE APPLIED TO YOUR PHOTO(s)
Material: digital denim.
Digital clothes fit all sizes.
About the collection:
FabriX - Weaving A New Reality for Fashion
The future of fashion will not be sewn with threads and textiles, but woven by pixels and programmes. As technology continues to bring down barriers and distance, digital fashion presents designers with boundless freedom for creativity, instant global visibility and opportunities to set the runway ablaze with truly imaginative, trend-leading styles.
‘FabriX’ is Hong Kong’s pioneering digital fashion initiative - presented by PMQ, supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor - to anticipate this new reality. The pilot programme is founded to nurture and prepare young fashion designers from Hong Kong to be future-ready as they navigate the new frontier brought about by digital fashion and the Metaverse. At the same time, the programme equips designers to capture opportunities from new business models and new revenue streams made possible by digital fashion marketplaces and platforms globally and in Hong Kong.
Beyond bringing 12 units of new design talent to the fore and providing them with the necessary support, ‘FabriX’ exposes the participants to collaborations with a community of digital artists, technical experts, animators, social media and digital retail platforms - the new ecosystem that breathes life into digital fashion. This cross-pollination of ideas, knowledge and skillsets is essential to spark the development of a thriving digital fashion creative cluster in the city, building Hong Kong as the creative capital of Asia.