March 31, 2025 - May 23, 2025
What you will learn during the course:
Innovation in Fashion & Immersive Platforms
Gain insights into the role of platforms like Roblox, Zepeto, and others in shaping the fashion and luxury landscape, including best practices for brand activation and engagement.
Avatar-Centric Strategies
Explore how digital identities and avatars shape consumer behavior and redefine branding in virtual and social spaces, with use cases featuring Snap Bitmoji and Meta.
Immersive Marketing for Luxury Brands
Understand how immersive technologies such as AR/VR and gamification are transforming storytelling and customer engagement in the luxury sector.
Future Trends in Digital and Luxury Innovation
Examine cutting-edge trends in luxury, from phygital integration to AI-driven personalization and Web3 tools such as digital passports, NFCs, and digital traceability.
Sustainability and Ethical Practices in Digital Luxury
Explore the intersection of sustainability, digital fashion, and ethical practices within immersive environments.
Leveraging Analytics for Success in Immersive Marketing
Master key performance metrics and analytical tools to measure impact and ROI in digital and virtual spaces.
Evaluation Criteria and Course Structure
The course is structured over eight weeks, blending recorded sessions with live interactive discussions and reviews. It features a team presentation on a business case for implementing digital fashion solutions. Each student is required to complete assignments and demonstrate a comprehensive understanding of the course material.
Certification by Sup de Luxe
Founded by Cartier in 1990 as the Institut Supérieur de Marketing du Luxe, Sup de Luxe is the leading school in luxury business. Cartier Chair for 35 years, it welcomes 600 students from all over the world every year and has 3,500 graduates of all nationalities. Ranked number 1 for courses preparing students for careers in luxury and luxury management, its programmes, from Bachelor to MBA and MSc, are leaders in France and internationally. Sup de Luxe was created by professionals in the sector and is dedicated to shaping creative young managers with a passion for luxury, by providing them with a general culture and knowledge of the field.
Certification by DRESSX
DRESSX is the world's leader in AI, AR, VR and avatar fashion technologies, with over 60M assets distributed in digital worlds to date. DRESSX was featured in Vogue Singapore, Vogue Business, WWD, HighSnobiety, Forbes, Financial Times and more high-profile media, with the covers for L’Officiel USA, L’Officiel Paris, L’Officiel Italy, Vogue Czechoslovakia, Vogue Singapore, Haute Living and more. The company was named one of the finalists of LVMH Innovation Award 2022 in the category 3D/Virtual Product Experience & Metaverse. DRESSX is a female-led, female founded fashion-tech company.