Avatar fashion and customization offer businesses new revenue streams, increased brand engagement, and access to younger, digitally native audiences. By embracing these trends, companies can enhance visibility, gain consumer insights, and stay competitive in the ever-changing economy with new challenges appearing all the time.
With the projected digital avatar market compound annual growth rate (CAGR) of 2.4% within 2025-2033 (StraitsResearch), the demand for personalized digital identities is skyrocketing. Platforms like Roblox, ZEPETO, and Snapchat have already built thriving avatar marketplaces, where users can purchase and customize virtual outfits, skins, and accessories.
For businesses, this presents an opportunity to enter digital environments by designing unique, branded virtual clothing. Companies like DRESSX make it easier than ever to integrate avatar fashion into popular digital platforms, unlocking new revenue streams and enhancing brand visibility.
What is Avatar Customization?
Avatar customization refers to the ability of users to modify their digital personas with unique fashion items, accessories, and physical traits. This feature is widely available in gaming, social media, and metaverse fashion platforms, allowing users to craft their own digital identities.
Key Aspects of Avatar Customization:
Clothing & Accessories: Users can dress their avatars in premium outfits, branded fashion, and limited-edition collections.
Facial Features & Hairstyles: Customization extends to facial expressions, hair, and body types.
Virtual Skins: Gamers and metaverse users can buy avatar skins to personalize their digital presence.
Branded Digital Wearables: Companies can create exclusive virtual clothing to engage audiences and enhance brand visibility.
According to Snap Inc.’s internal research, 85% of Gen Z users in the US customized their Bitmoji avatars (FastCompany), demonstrating the growing demand for avatar customization across digital platforms.
How Businesses Are Using Avatar Customization to Engage Consumers
1. Meta’s Avatar Store
Meta launched the Meta Avatar Store, allowing users to buy branded digital clothing for their avatars on Facebook, Instagram, and Messenger. Luxury brands like Balenciaga, Prada, and Thom Browne were among the first to release metaverse fashion collections, making digital fashion more mainstream. DRESSX was the first digital-only fashion company to provide looks for Meta’s new avatar fashion marketplace when it launched (Vogue Business).
2. Snapchat’s Bitmoji Fashion
Snapchat’s Bitmoji avatars have become a staple of digital self-expression, with brands like Nike, Ralph Lauren, and DRESSX offering virtual collections. Over 200 million people use Bitmoji daily (FastCompany), making it a perfect platform for fashion and lifestyle brands to integrate avatar fashion into their marketing strategies.
3. Roblox’s Virtual Fashion Economy
Roblox, with 85.3 million daily active users (Roblox Q3 2023 Earnings), has built a thriving avatar marketplace where brands like Gucci, Tommy Hilfiger, and Forever 21 sell exclusive digital wearables. With over 1.5 billion digital fashion items and accessories purchased in 2023 (Roblox Report), avatar skins and digital fashion have become a major revenue source for brands. You can look at the Gucci Store on Roblox in this YouTube video:
4. ZEPETO’s Influencer-Driven Marketplace
ZEPETO, Asia’s largest avatar customization platform, has over 400 million registered users (Digiday). Brands like Gucci, Nike, and Dior have launched digital collections on ZEPETO, allowing users to purchase and showcase high-fashion looks in the metaverse.
These platforms highlight the massive opportunities in avatar fashion, where digital clothing and in-game clothing are becoming mainstream revenue streams for businesses. To learn even more about avatar fashion, read our previous blog about it.
How DRESSX Helps Brands Succeed in Avatar Fashion
For brands looking to enter the avatar marketplace without extensive development costs, DRESSX provides a seamless solution.
What is DRESSX?
DRESSX is a leading platform specializing in metaverse fashion, offering brands the ability to design, distribute, and monetize digital wearables across various virtual ecosystems.
Why Choose DRESSX for Your Brand?
Custom Digital Fashion – Create unique avatar skins and digital wearables tailored to platforms like Snapchat, ZEPETO, Roblox, and Meta’s Avatar Store.
Multi-Platform Integration – Seamlessly integrate fashion assets across gaming, social media, and metaverse spaces.
Sustainability & Innovation – Digital fashion eliminates waste while allowing brands to experiment with innovative designs.
Data-Driven Insights – Access analytics on virtual clothing sales, engagement, and audience demographics.
By working with DRESSX, brands can enter the future of fashion in the metaverse, reaching younger audiences who spend hours customizing their avatars in virtual worlds.
The Future of Fashion in the Metaverse
The rise of avatar customization is reshaping how consumers interact with brands in digital environments. With billions of people engaging in metaverse fashion, businesses must adapt by offering virtual wearables and in-game clothing.
Key Takeaways:
The demand for avatar customization is growing, with platforms like Roblox, ZEPETO, Meta, and Snapchat leading the way.
Brands are investing in digital fashion, with companies like Gucci, Nike, and Dior already monetizing virtual wearables.
DRESSX offers a turnkey solution, allowing brands to launch digital collections across multiple platforms.
Avatar fashion is transforming consumer engagement. With millions customizing their digital identities on platforms like Roblox, ZEPETO, and Snapchat, the demand for branded virtual wearables is skyrocketing. DRESSX makes it easy for businesses to tap into this booming market — seamlessly integrating digital fashion, boosting brand visibility, and unlocking new revenue streams. Partner with DRESSX and own the future of fashion — both online and offline!
