September 22, 2025 - DRESSX, the global pioneer and leader in AI-powered styling and avatar fashion unveiled DRESSX Agent, the largest AI-powered try-on platform. DRESSX Agent transforms online shopping into an interactive and personalized experience. It combines the exclusivity of a luxury membership club, the convenience of a fashion marketplace, the creativity and personalization of a stylist, and the intelligence of LLMs and diffusion models.

Early users named DRESSX Agent the ‘ChatGPT for fashion’ for a reason. We have combined LLM-powered search with our diffusion-based AI try-on frameworks to address the industry’s toughest challenges: high return rates, poor discovery, and decision fatigue. The platform was developed under the leadership of DRESSX CTO Ivan Zaparovannyi, whose team engineered the core AI try-on technology. The result is an experience that feels natural, playful, and empowering. This is a new standard for how AI can elevate online shopping.

said Daria Shapovalova and Natalia Modenova, the founders of DRESSX.

At SPRNV, we believe in supporting innovation that pushes the industry forward. From the very beginning, our cooperation with DRESSX Agent has been inspiring, and we are excited to be among the first to join their journey, extending this pioneering spirit to the brands we serve. We look forward to growing this partnership and seeing the impact their technology will bring to fashion e-commerce.

Davide Colaiezzi, Founder, SPRNV.

Key DRESSX Agent features:

• Personal stylist for everyone – your fashion companion powered by AI 

• Tiered membership access – from free entry to premium privileges, with features expanding at each level of membership

• The industry’s most advanced AI try-on – unmatched in accuracy, resolution, fit, speed, and quality 

• Personal AI twin – create a realistic digital version of yourself just from 1 selfie to try on the looks that you create

• Smart styling tool – mix and match items into complete, personalized looks in seconds

• ChatGPT-like search – discover products through natural language prompts and contextual search

• Screenshot try-on and shopping – try on anything from internet, get styled, buy it 

• Curated luxury marketplace – shop from top partners including MyTheresa, SSENSE, Farfetch, LEAM ROMA, Diesel, Pinko, and more 

• Unparalleled selection – access over 200 luxury brands, 1M+ products, and $2M+ in merchandise on the largest AI try-on platform 

• Shoppable sharing – share your looks easily, show off and shop items from any looks

• Seamless checkout – complete purchases directly on retailers’ and brands’ official sites

• Community of innovators – join tech-forward fashion consumers who value both style and innovations.

E-commerce is at a turning point, and Leam Roma is proud to help redefine what luxury shopping can be. Since 1950, we’ve built our reputation in Rome on a timeless mix of heritage and forward-looking curation. Partnering with DRESSX Agent brings that spirit online: AI try-on lets customers experience our pieces in a more personal and refined way, while reducing returns and supporting a more sustainable future for luxury retail.

Edoardo Amati, Chief Strategy & Innovation Officer, Leam Roma.

Access to DRESSX Agent is structured as a membership, designed to feel like a private fashion club. Users can currently join as a DRESSX Friend or a DRESSX Member, with a forthcoming Premium tier set to unlock an even higher level of exclusivity and benefits. DRESSX Agent Membership is a private fashion club, a place where you don’t just browse, but play, experiment, and experience the world’s most coveted brands in a way that feels truly personal. Monthly, yearly and lifetime memberships are available.

Membership Tiers

To keep DRESSX Agent accessible while reserving the most advanced tools for fashion enthusiasts who value unique experiences, we offer three tiers:

• DRESSX Friend (Free)
  Start your journey. Chat with the DRESSX Agent for recommendations, create looks with Mix & Match, search by image or URL, generate unlimited photo avatars, and even build your own AI twin. Save your favorite items and explore the DRESSX marketplace at no cost.

• DRESSX Member
  Unlock full Try-On: everything in Friend, plus Try-On with your avatars and AI twins, save and share complete looks, and access Members-only signature styling features.

• DRESSX Premium Member (Coming Soon)
  Ultimate personalization: voice chat with the DRESSX Agent, hyper-personalized AI twins, video-based Try-On with avatars and twins, and exclusive invitations to DRESSX events.

Each tier unfolds into the next, creating a seamless journey from first discovery to complete immersion in the most advanced online shopping experience available today.

For years, luxury e-commerce has looked the same with static product photos, endless scrolling, and a lack of true personalization. With DRESSX Agent, we are reimagining the digital department store. Think of it as the new Farfetch, but powered by AI: a place where you can see yourself in Diesel or Hugo Boss before buying, style entire outfits in seconds, and shop across the world’s best retailers with one click. It’s fashion discovery and shopping as it should be, as in personal, inspiring, and fun.

added Daria Shapovalova and Natalia Modenova, the founders of DRESSX.

Blvck Paris was built on the ‘All Black Lifestyle’, a cultural shift toward living on your own terms, free from vanity. Partnering with DRESSX Agent allows us to extend that vision into the digital world: customers can try on our pieces virtually, style them with other looks, and share their creations instantly. It’s a modern way to experience the quality and design we stand for, while solving the challenge of imagining yourself in a garment before you purchase it.

Julian Ohayon, Founder & Creative Director, Blvck Paris.

Visual assets: available in this folder.

For additional press inquiries: Anastasiia Mozghova, ana@dressx.com