What does your virtual identity say about you? In a world where Gen Z spends hours curating their digital selves, virtual outfits have evolved from playful novelty to essential expressions of personal style and social belonging. From digital wearables on Meta avatars to the booming economy of avatar fashion on Roblox and Zepeto, brands now have a powerful new touchpoint for cultural relevance and consumer engagement.
This isn’t just a passing trend. According to DRESSX’s recent Avatar Fashion Trend Report, the appetite for metaverse fashion is reshaping the digital economy — and brands not actively participating risk falling behind. Let’s dive into the top-performing virtual outfits Gen Z is obsessing over right now and why your brand should care.
Developing a Virtual Identity: Why It Matters for Brands
As gaming platforms like Roblox, Zepeto, and Meta become digital social spaces, users invest in virtual wearables for their avatars that reflect their real-world tastes and aspirations.
On Roblox alone, over 70 million users are online daily.
According to the research the DRESSX team has conducted, black, gray, and bold neons dominate virtual outfits sales, mirroring streetwear and festival aesthetics.
Data shows Gen Z prioritizes digital wearables as part of their personal brand, with 70% of users customizing avatars to match their style.
For brands, these trends represent a lucrative marketing frontier: collaborating on in-demand virtual try-on campaigns or launching exclusive metaverse fashion drops to boost engagement and revenue.
Top 10 Virtual Outfits Gen Z Is Loving Right Now
Based on platform data and DRESSX market insights, here are the standout virtual outfits dominating 2025’s digital style scene:
1️⃣ Cargo Pants
A streetwear staple, both IRL and in the metaverse fashion world. Roblox reports these as one of their most purchased digital wearables in 2025.
2️⃣ Crop Tops
A festival-ready favorite. These bold, versatile tops have surged in popularity on Zepeto and Meta, often styled with oversized jackets or virtual accessories.
3️⃣ Corsets
Blending vintage glam with modern edge, virtual corsets are top sellers for party and glam avatars. DRESSX’s latest drops have mirrored this demand.
4️⃣ Neon Puffer Jackets
The perfect digital flex for winter events in Roblox or Meta’s virtual environments. High-contrast colors and exaggerated shapes perform best.
5️⃣ Mesh Bodysuits
Futuristic, edgy, and ideal for avatar fashion influencers. Transparent textures and bold colors are driving purchases.
6️⃣ Oversized Streetwear Hoodies
Unisex, casual, and logo-heavy, these dominate Zepeto’s casualwear category and feature in many branded collaborations.
7️⃣ Velvet Slip Dresses
Luxury in the digital wearables world, velvet textures topped DRESSX’s bestsellers in Q1 2025.
8️⃣ Statement Sunglasses
From slim Matrix-style frames to oversized shields, virtual try-on tools on Meta and Snapchat make these a quick-sell accessory.
9️⃣ Iridescent Metallic Pants
A favorite for festival-themed virtual outfits, especially in Roblox’s neon-themed spaces.
🔟 Digital Platform Sneakers
Cross-platform virtual kicks remain top sellers, with DRESSX’s futuristic sneaker drops outperforming expectations.
Insight: These trending virtual outfits reflect evolving youth streetwear preferences in the digital space. Gen Z is curating their virtual identity with the same attention they give to real-world fashion, favoring bold, expressive, and street-inspired looks in both online gaming and social avatar platforms.
How DRESSX Helps Brands Enter the Virtual Fashion Space
DRESSX, the largest platform for digital-only fashion, helps brands unlock opportunities in avatar fashion and metaverse fashion through their dedicated B2B services.
Via DRESSX’s Avatars Fashion Marketing services, businesses can:
Create branded virtual outfits and accessories for Roblox, Meta, Snapchat, and Zepeto
Tap into DRESSX’s real-time Avatar Fashion Trend Reports to stay ahead of style shifts
Reach highly engaged, fashion-forward Gen Z audiences where they socialize online
This isn’t just about novelty — it’s about digital brand equity. With over 30 million items distributed annually and partnerships with Meta, Roblox, and Snap, DRESSX empowers brands to build deeper connections through culturally relevant virtual wearables.
Why These Trends Matter to Businesses
The rise of avatar fashion isn’t just a cultural shift — it’s an opportunity for brands to connect with Gen Z audiences in the spaces where they actually spend time. As digital self-expression becomes as meaningful as IRL style, brands embracing virtual outfits are gaining a first-mover advantage.
Here’s why businesses should pay attention:
Capture brand visibility inside platform ecosystems like Roblox, Zepeto, and Meta where Gen Z is actively styling avatars and socializing.
Boost engagement by offering limited-edition avatar collections and partnering with creators or influencers within these virtual communities.
Monetize branded virtual wearables directly via in-game stores and marketplaces.
Gather real-time data on youth fashion preferences through avatar outfit sales and trend reports like those from DRESSX, allowing brands to test concepts digitally before physical launches.
It’s no longer just about digital fashion for entertainment — it’s about being part of a growing economy of virtual identities. Brands investing in avatar fashion now are positioning themselves for long-term relevance in the future of social commerce.
The Future of Brand Engagement Is Digital-First
Gen Z isn’t just buying clothes; they’re buying experiences, stories, and virtual identities. The data around top-performing virtual outfits on Roblox, Zepeto, and Meta proves that brands investing in digital wearables and metaverse fashion aren’t chasing trends — they’re setting them.
If your business wants to stay visible in the evolving digital economy, now’s the time to enter the space. With platforms like DRESSX providing expert guidance, real-time data, and scalable B2B solutions, you can lead the next wave of virtual outfits culture.
Ready to dress your brand for the future? Explore DRESSX’s B2B solutions and start creating your own avatar fashion strategy today.
