My Cart


Try on digital fashion with the DRESSX app for free

Sustainability / Methodology, Raw Data & References

Methodology: calculation of digital garment CO2 emission

We used Ericsson report 'A quick guide to your digital carbon footprint. Deconstructing Information and Communication Technology’s carbon emissions' (February 2020) as basis for the calculations of the carbon emissions of digital garments production phase.


Based on the annual data on CO2 emissions for each type of users from the report and the hours they spend per day using electronic devices, we were able to recalculate how much CO2 is emitted per hour per user. 
  • We assume that the process of creation a digital garment can be compared, in terms of the energy use, to playing games on a powerful gaming computer with a large screen:



  • We assume that 'dressing up' a client in a digital garment can be compared, in terms of the energy use, to an average user who uses a smartphone, laptop, and tablet during the day:



  • We assume that CO2 emissions for sending an email with a photo :




Calculations of carbon emission for different digital garments


Raw Data and References

General Comparison: Physical vs Digital Garments production





References to Data source

Data Reference



Case study #1

Environmental impact of production
- traditional fashion vs digital fashion



References to Data source



Case study#2

Environmental impact of garment distribution to influencers



Case study #3

Environmental impact from cleaning clothes


References to Data source

Data Reference
Carbon emissions from washing, drying, ironing, and dry cleaning
Article "Apparel Industry Life Cycle Carbon Mapping" Prepared by Business for Social Responsibility, June 2009
Toxins contamination during dry cleaning
Microplastics "The contribution of washing processes of synthetic clothes to microplastic pollution", Francesca De Falco, Emilia Di Pace, Mariacristina Cocca & Maurizio Avella, 29 April 2019