Blade Runway is the first Digital Fashion house in Italy. Unbound by the rules of a physical world, Blade Runway’s creative vision is projected towards exploring the limitless possibilities offered by digital fashion. Founded by Greta Meacci and Alan Aronica, this next generation fashion house seeks to build a sustainable future that transcends beyond space and time to reinvent how we interact with one another.
Blade Runway’s exclusive collection for DRESSX envisions a dream about the better future and the fictional worlds where creativity exists freely, without any laws and constrains. The color palette was inspired by a number of science fiction cult movies, capturing the essence of a technologically advanced society, in which the fashion industry makes heavy use of yet to be invented smart fabrics.