2020
DRESSX was founded
by Daria Shapovalova and Natalia Modenova, with Julie Krasnienko joining as a founding team member, sharing a vision to revolutionize the fashion industry through digital innovation.
We started by offering a simple yet groundbreaking service: allowing users to digitally "wear" clothes in photos. This concept resonated strongly with Gen Z and Millennials, who were seeking sustainable, engaging, and digital-first fashion experiences.
As demand grew, so did our offerings. We expanded into creating augmented reality looks, on-chain fashion collectibles with numerous utilities and avatar fashion for virtual worlds. Our virtual wardrobe concept, dubbed the "metacloset," became a hit among fashion-forward digital natives.
DRESSX GEN AI was introduced
A generative AI technology allowing users to create custom digital fashion looks from text prompts or “inspiration” reference images and get virtually dressed in seconds, further blurring the lines between imagination and virtual reality.
1 Aug
2024
DRESSX celebrated 4 years with new website!
As a gift to ourselves and our dear community, we introduced the brand-new DRESSX website, reflecting our progress and growth over these four years.
DRESSX is transforming fashion with technology, challenging the idea that fashion must be only physical. While we value traditional fashion, we're creating a future where digital clothing stands alongside physical garments. Our mission is to revolutionize the way people express themselves through fashion and empower every individual to explore and experience fashion using a new set of tools.
By making fashion a universal visual language, we bridge the gap between the virtual and the tangible, fostering creativity, sustainability, and limitless self-expression. Our goal is to make fashion accessible for everyone and show that impactful clothes can exist not only in fabric but also in pixels.
We imagine a world where digital clothes are as ubiquitous as physical fashion—a normal part of everyone's life.
Digital garments would appear in photos, videos, avatars, and virtual spaces, making fashion accessible to everyone, regardless of cost, location, body shape, or gender. DRESSX is not just changing how we wear clothes; we're transforming how we express ourselves, interact with each other and with brands, and understand fashion.
DRESSX is leading a generational shift where brands are discovered in virtual environments instead of physical stores.
