November 13th, 2025 — Diesel, the global fashion brand synonymous with fearless self-expression, expands its creative universe into the digital realm through a partnership with DRESSX, the world’s leader in avatar fashion and AI styling. Available on Bitmoji for Snapchat, the initiative allows users to dress their avatars in virtual versions of Diesel’s most iconic looks from the Spring Summer 2026 collection, bringing the brand’s signature craftsmanship and attitude into a new, immersive format.
The collection includes six complete digital looks, made of 26 total pieces, faithfully recreated from Diesel latest collection reflecting the brand’s bold aesthetic and combining distressed denim, sculptural leather, and liquid metallics with bold accessories and playful color. Among them are an acid-wash denim set, a red-and-black paneled leather dress, a metallic pink draped gown, a mini denim dress with racing stripes, a casual shirt-dress, and a knit hoodie layered over plaid and light denim. Accessories including shoes, statement bags, and glasses complete the offer.
As fashion and identity continue to merge across physical and virtual spaces, Diesel introduces its design universe to more than 900 million monthly active Snapchat users. As the technical partner, DRESSX provided advanced 3D design and digital garment production, translating Diesel’s physical designs into high-quality virtual looks optimized for Snapchat and Bitmoji.
“At DRESSX, we see clearly that for the new generation digital products hold as much value as physical ones. Fashion as a versatile tool for self-expression that naturally expands into the digital world. Therefore avatar fashion is a natural expansion into the new category for every brand that cares about the future,” said Daria Shapovalova and Natalia Modenova, co-founders of DRESSX. “Through this collaboration with Diesel, we are connecting physical craftsmanship with digital creativity, giving millions of Bitmoji users the chance to experience the brand’s iconic looks, complete with clothes, accessories, and attitude.”
Through this partnership, Diesel extends its creative universe into a space where self-expression and technology meet, offering users the chance to wear the brand’s most distinctive looks directly in Snapchat across chat, stories, and beyond.
The Diesel Spring Summer 2026 collection is available now on Snapchat, marking another milestone in DRESSX’s collaboration with Snap Inc.
For additional press inquiries:
Anastasiia Mozghova, ana@dressx.com
