DRESSX, the largest metafashion retailer, and Diesel, the renowned Italian lifestyle brand, are thrilled to announce the launch of an exclusive collaborative avatar fashion collection on the Meta Avatars Store, featuring Diesel's iconic looks, shapes, and denim, from the latest collections, for the first time in digital format.

The cutting-edge partnership brings together DRESSX's expertise in digital fashion and Diesel's signature style to transcend boundaries between reality and the virtual world. The collaboration perfectly aligns with the growing trend of digital expression, offering a new way for fashion enthusiasts to experience Diesel's renowned aesthetic in the metaverse through virtual fit technology. With a shared passion for innovation and creativity, DRESSX and Diesel have worked meticulously to ensure that every garment in the virtual wardrobe captures the essence of Diesel's fashion identity. From the distinctive denim textures to the iconic silhouettes, the digital pieces reflect Diesel's timeless appeal.

"We are excited to join forces with Diesel to pioneer the avatar fashion movement on Meta Avatars Store," said Daria Shapovalova and Natalia Modenova, founders at DRESSX. "This collaboration is a testament to our commitment to bringing the most renowned fashion brands to the metaverse and giving a world-class virtual fit experience to the digitally native customers developing avatar-commerce. Together, we are bridging the gap between physical and digital fashion, offering fashion enthusiasts an immersive and innovative experience."

The exclusive collection will feature 10 iconic Diesel looks, created by the brand and brought to the metaverse by DRESSX to mirror Diesel's in-store physical offering. Digital fashion enthusiasts and the brand's fans will have the opportunity to dress their avatars in Diesel's signature denim jackets, stylish jeans, contemporary streetwear, and Diesel legendary sneakers, all seamlessly integrated into the virtual wardrobe of the Meta Avatars Store on Instagram, Facebook, Messenger, and Quest VR.

Stefano Rosso, CEO of BVX and Board Member of OTB Group, the parent company of Diesel said: "This collaboration with DRESSX represents an exciting chapter for Diesel and remarks its commitment to engaging technology with fashion. We are thrilled to see Diesel's timeless pieces reimagined in the digital realm, empowering users to express their individuality in unique and unprecedented ways through avatar fashion."

The first drop of 5 looks by DRESSX x Diesel is available from September 14th, 2023, with the next drop following later in Autumn 2023. Users on the Meta platform can purchase the digital garments directly from the Meta Avatars Store, allowing them to curate their avatars' virtual wardrobes with Diesel's iconic style.

Learn more about DDRESSX Avatars Fashion here.