DRESSX is thrilled to announce its collaboration with Snapchat, bringing its extensive expertise in avatar fashion to Bitmoji and offering a new use case for the DRESSX community to socialize using digital fashion. This partnership marks a strategic opportunity for DRESSX to expand its virtual wardrobe offerings on Snapchat, open up more virtual fit experiences for DRESSX metacloset users, and tap into the vibrant world of largely Gen Z Snapchatters who embrace Bitmoji avatars as a central part of their digital identity.
Snapchat now has over 800 million monthly active users, with over 250 million people using Bitmoji every day. The recent launch of a more detailed 3D Bitmoji avatar opens up new horizons for digital fashion and virtual fit, supporting higher fidelity 3D garments and creating a more immersive avatar fashion experience. Bitmoji, with nearly 1.7 billion avatars created globally, has become an integral part of the virtual wardrobes of Snapchatters. In the U.S., 85% of the 13-24 Gen Z population boasts a Bitmoji avatar, with 74% of Snapchatters dressing their avatars in the same brands they wear in real life.
The DRESSX debut Bitmoji fashion collection consists of 32 items including styles exclusive to Snapchat such as DRESSX branded hoodies and suits, trendy crop tops, colorful puffers, embroidered jeans and some of the most popular items from the brand's in-house digital fashion collection. Snapchatters will be able to unlock DRESSX looks for their virtual wardrobe using Snap Tokens, with some items available to claim for free.
Notable brands like The North Face, New Balance, UGG, Adidas, Marvel, F1, and the recently added luxury brand Valentino Garavani are present in the Bitmoji avatar fashion ecosystem. DRESSX is excited to join this esteemed lineup, presenting its first Bitmoji fashion collection with several more virtual fit releases scheduled later this year.
DRESSX collection for Bitmoji virtual wardrobes can be found here.
